ScoopSense for Marketing
You need a holistic marketing strategy if you plan to satisfy your in-house brands and your customers. We can help.
Consumer database
Deeply understand your buyers' demographics
Marketing campaigns and communications only work when they are targeted at the right audience. This is one of the greatest challenges for managers today, especially in bigger malls. ScoopSense helps you automatically collect data from feedback forms and mall events to build a database. This is the easiest way to understand who your consumers are - so you can understand which campaigns will be most effective for them.
Footfall and sales
Measure performance and increase ROI
Being able to monitor peoples' engagement and behaviour during a campaign is the only way to know it success. With the use of BI tools, you can automatically track the mall footfall, billing, collection, and brand sales for a particular day, week, month, or the entire year. These rapid insights and growth charts enable you to determine your marketing ROI.
Customer satisfaction
Engage with customers to discover their pain point
Customer relationship management (CRM) is the key factor in building customer loyalty. Use the digitized customer feedback tool to gauge customer satisfaction levels in real time. The software analyses each rating to provide an accurate reflection of customer complaints, which would take significant man hours to achieve manually. This is invaluable for mall managers to improve quality of service in the lowest rated areas.
Inventory and vouchers
Manage marketing inventory without errors
Gift vouchers are incredible to attract customers but they can be equally difficult to keep track of. Issues with field executives and the constant maintenance of expiry dates cause many cases of loss and fraud - ultimately hurting your mall's bottom line. ScoopSense makes your work infinitely easier by streamlining the process. Using QR codes, track the status of any item across departments through your dashboard.
Events
Boost event success using results
To provide a seamless event experience for your customer, you need seamless management. Using paper- based data is unreliable, time consuming, and riddled with errors. Many tools within the software make the planning and management of your events a breeze. The automated reports of event participation and shopping trend for campaigns will help bridge the gap between your marketing objective and goals.
The data speaks louder than words
Our solutions automate your tasks 24/7 - empowering your team to work smarter, not harder.
Get a Free Trial90%
decrease in Data collection efforts
80%
Decrease in Data collection efforts
180+
Man-days saved every year
